ISCM

In 2004, the Faculty of Communication Arts at Chulalongkorn University launched the Bachelor of Communication Arts Program in Communication Management and introduced the Master of Communication Arts in Strategic Communication Management (International Program) in 2011. In celebration of its 20th anniversary, the International Program Office was renamed the International School of Communication Management (ISCM) in 2025, under the slogan “Strategy with Creativity.”

The focuses on developing knowledge and skills in communication management, with an emphasis on brand communication, integrated marketing communication, and socially and environmentally responsible entrepreneurship. Students gain both theoretical foundations and practical experience through instruction by faculty members and industry professionals, engaging in case analysis, campaign planning, and media production.

The emphasizes the advanced development of knowledge and skills in strategic communication management, with a focus on brand communication and integrated marketing communication. The curriculum integrates academic rigor with professional practice to cultivate expertise in strategic communication, enabling graduates to apply their knowledge effectively to brands in global contexts.