Bachelor’s Degree

The Faculty of Communication Arts has revised its curriculum to align with modern economic and technological trends, addressing the rapid impact of advanced innovations such as AI and IoT on the digital economy and media industry. This update, designed for the first time on the principles of outcome-based education, emphasizes equipping students with distinctive skills to thrive in a highly competitive job market. The curriculum focuses on adaptability, innovation, and ethics, ensuring that graduates not only gain academic knowledge but are also prepared to meet the evolving demands of the digital-era communication industry.

The Bachelor of Communication Arts program comprises 7 fields of study: Journalism and New Media, Media Design and Production, Public Relations, Advertising and Brand Communications, Speech Communication, Performing Arts, and Cinematic Arts.

Graduates are able to pursue careers in the field of communication arts and other related professions, whether through self-employment, entrepreneurship, innovation, or working within organizations and agencies in both the public and private sectors, across a wide range of areas.